Back to resources

Open Graph Tags for Social Sharing

Weak or missing Open Graph tags produce poor previews on social platforms and messengers.

Why this matters

  • - Better previews improve CTR when links are shared.
  • - Consistent branding across social surfaces.
  • - Some platforms rely heavily on OG metadata.

How to fix it

  1. 1. Add og:title, og:description, og:image, og:url, og:type.
  2. 2. Use absolute URLs for og:image.
  3. 3. Test with a sharing debugger tool.

Weak example

Random snippet and unrelated image when pasted in Slack.

Better example

Correct title, summary, and branded hero image in previews.