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Missing Image Alt Text

Images without descriptive alt text hurt accessibility and image search opportunities.

Why this matters

  • - Screen readers rely on alt text.
  • - Image search uses alt and surrounding context.
  • - Alt reinforces topical relevance when written well.

How to fix it

  1. 1. Describe the image function in plain language.
  2. 2. Avoid keyword stuffing.
  3. 3. Use empty alt for purely decorative images.

Weak example

alt="" on a product diagram that explains sizing.

Better example

alt="Size chart showing chest measurements for sizes S–XL".